Our CEO grew tired of the constant struggle to find gifts that truly felt special. He wanted something affordable, beautiful, and meaningful for his girlfriend, mum, sister, and all the important women in his life who deserved more appreciation. Too often, the options felt cheap, impersonal, or far beyond budget. This frustration sparked the creation of Her New Favourite. Our brand exists to make giving thoughtful gifts simple and accessible without compromising quality or meaning. We believe the women who do so much for us deserve to be acknowledged and appreciated, and showing true gratitude should never mean choosing between affordability and quality.